Head of Marketing

Key Responsibilities:Brand Strategy & Marketing Leadership • Develop and implement the Company's integrated brand and marketing strategy. • Strengthen companies positioning among families, youth, schools, corporates and tourists. • Build compelling brand narratives and campaigns that enhance awareness, preference and visitation. • Lead annual marketing planning aligned with seasonal opportunities, festivals and major events. • Ensure consistency in brand identity and customer experience across all touchpoints. Marketing Communications & Public Relations • Lead all external communications, media relations and public engagement initiatives. • Develop PR opportunities, press interactions, influencer programs and corporate communications. • Manage relationships with advertising, creative, digital and media agencies. • Enhance company visibility across traditional, digital and earned media platforms. • Support management in stakeholder communications involving government, tourism bodies and strategic partners. Strategic Partnerships & Business Development • Develop partnerships with schools, educational institutions, corporates, travel operators, hotels, tourism bodies and event organisers. • Identify sponsorship, alliance and co-branding opportunities. • Build relationships with digital ticketing platforms, travel aggregators and promotional partners. • Support growth of corporate outings, group bookings, events, celebrations and destination experiences. • Drive new revenue opportunities through collaborations and partnerships. Digital Marketing & Customer Engagement • Guide the Company's digital marketing agenda including social media, content marketing and online reputation management. • Work with specialist agencies and internal teams to improve digital reach, engagement and conversions. • Support customer database development, CRM initiatives and targeted marketing campaigns. • Monitor campaign effectiveness and optimise marketing investments. Candidate ProfileExperience • 20+ years of progressive experience in brand management, marketing communications, business development, client servicing or related functions. • Demonstrated ability to lead large campaigns, manage stakeholder relationships and drive business growth. • Exposure to both client-side and agency-side environments will be an advantage. Education • Graduate in any discipline. • Post-Graduate qualification in Marketing, Communications, Branding, Media or related field preferred. Skills & Competencies • Strong brand-building and marketing communications expertise. • Business development and relationship management capabilities. • Excellent stakeholder management and negotiation skills. • Agency management and campaign leadership experience. • Strong presentation, communication and storytelling ability. • Commercial mindset with understanding of budgets and ROI. • Digital marketing awareness and familiarity with modern marketing platforms. • Strong people leadership and team management skills. • Knowledge of the Kolkata and Eastern India market preferred.

experience 15 working at a client of randstad india

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