Digital Marketing Executive

Job Description

• Digital Strategy, Plan and Support the development and execution of the Hotel’s digital marketing and e-commerce plans.
• Prepare digital channel plans aligned with business objectives and brand guidelines.
• Collaborate with key departments to identify and support business opportunities.
• Maintain accurate, updated and brand-compliant content across Hotel websites and digital platforms.
• Support the promotion and downloads of the Accor Hotels mobile application.
• Manage the Hotel’s social media presence in line with brand guidelines and content calendars.
• Coordinate with agencies for timely content creation, mandatory posts and campaigns.
• Monitor and manage online guest reviews and reputation.
• Manage CRM and email marketing activities for Rooms, F&B and other outlets.
• Provide creative, image and content inputs for global and local email campaigns.
• Coordinate and monitor digital campaigns across SEO, SEM, PPC, display, metasearch and social media.
• Work with agencies on campaign briefs, creatives, A/B testing and optimisation.
• Monitor campaign performance, visibility and spend to improve ROI.
• Coordinate video content creation and monitor the Hotel’s YouTube activities.
• Improve the Hotel’s website visibility through SEO and search initiatives.

Qualifications

• Degree in Marketing, Digital Marketing, Business or a related discipline.
• Minimum 2 years of experience in Digital Marketing / E-commerce, preferably in Hospitality or Retail.
• Strong understanding of digital marketing strategy, channels and current best practices.
• Excellent written and verbal English communication skills.
• Proficient in MS Excel and PowerPoint; strong presentation and customer relationship skills.