VP Commercial
- Location
- Los Angeles
- Work mode
- On-site
- Employment type
- Full-time
About the job
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Job Overview
We are seeking a Vice President (VP), Commercial - Digital Games to build and lead the commercial team supporting our web, mobile and free-to-play games and platforms. In this role, you will define the portfolio commercial strategy, establish the operating system that turns player insight into durable growth, and equip game teams with best-in-class capabilities across growth, monetization, partnerships, and commercial analytics.
This is a builder role for a leader who can move comfortably between strategy and execution. You will partner closely with studio, product, marketing, analytics, finance, technology, legal, and franchise leaders to grow healthy businesses while protecting the player experience and the long-term value of our brands.
Location and Work Arrangement
This role is based at our West Hollywood, California office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.
What You'll Do
- Set the portfolio commercial strategy and own the commercial operating rhythm. Translate Wizards' digital ambitions into multi-year plans for audience growth, revenue, profitability, market expansion, and platform reach across mobile and free-to-play experiences. Lead annual planning, business reviews, forecasting, and clear executive reporting on performance, risks, and opportunities.
- Partner with game teams from concept through live operations, bringing commercial insight into product-market fit, soft launch, global launch, roadmap choices, content cadence, economy health, and lifecycle planning without losing sight of creative vision.
- Build business models players trust. Set portfolio principles and practical playbooks for pricing, subscriptions, live-game economies, and emerging business models, grounded in fair value, long-term retention, and the trust our communities place in our brands. Champion responsible monetization, privacy, platform compliance, and inclusive player experiences.
- Scale growth and lifecycle capabilities by shaping acquisition, activation, engagement, reactivation, and cross-promotion strategies, and guide investment using cohort economics, incrementality, lifetime value (LTV), customer acquisition cost (CAC), return on ad spend (ROAS), and payback. Partner with Analytics and Research to establish shared key performance indicator (KPI) definitions, dashboards, forecasting standards, test design, and a portfolio learning agenda.
- Grow senior relationships with Apple, Google, advertising and payments partners, alternative stores, and emerging distribution platforms to improve discovery, economics, capabilities, and market access. Provide commercial oversight of co-development partnerships, leading the commercial case and ongoing performance management for co-development and external studio arrangements.
- Steward investment and financial performance. Work with Finance and game leaders to develop business cases, allocate commercial budgets, challenge assumptions, and improve the quality and predictability of portfolio returns.
- Lead, coach and develop a team of direct reports, including leaders, with regular one-to-one conversations about their work and careers. Set clear goals and priorities connected to Wizards' digital strategy, establish clear roles and decision rights across the commercial function, give timely and constructive feedback, and lead performance reviews and development plans. Hire and onboard new team members to build a diverse team that can support a portfolio of games and platforms at different stages of maturity, plan the team's workload, resources and budget, clear obstacles, and build an inclusive team culture of trust and well-being where everyone can do their best work.
- Set clear goals and priorities for the team, connect them to Wizards' digital strategy, and establish clear roles and decision rights across the commercial function.
- Give timely, constructive feedback, and lead performance reviews and development plans.
- Hire and onboard new team members, building a diverse team that can support a portfolio of games and platforms at different stages of maturity.
- Build an inclusive team culture of trust and well-being, where everyone can do their best work.
- Plan the team's workload, resources and budget, and clear obstacles so the team can deliver.
- Work with other teams and leaders across studios, central functions, external developers, agencies, and technology partners, clarifying ownership and representing the team's work and needs, as well as bringing a clear commercial point of view to Wizards and Hasbro leadership, external partners, and relevant industry forums.
What You'll Bring
- At least 12 years of leadership experience in games, consumer technology, or digital entertainment, including substantial experience with mobile free-to-play businesses.
- At least seven years of experience leading leaders and building high-performing, multidisciplinary teams across multiple products, studios, markets, or regions.
- A proven record launching, scaling, and operating live games with meaningful accountability for revenue, growth investment, business planning, or profit and loss (P&L) outcomes, along with deep command of free-to-play economics and player lifecycle management, including acquisition, retention, monetization, live operations, game economies, pricing, and portfolio tradeoffs.
- Fluency in commercial metrics and decision tools, including bookings and net revenue, contribution margin, daily active users (DAU) and monthly active users (MAU), retention, payer conversion, average revenue per daily active user (ARPDAU), LTV and CAC, ROAS, payback, incrementality, and cohort analysis.
- Experience building executive relationships with mobile platforms and strategic partners and negotiating complex commercial agreements, supported by strong financial judgment in forecasting, scenario planning, resource allocation, and presenting recommendations to senior executives.
- An influential, low-ego leadership style and the ability to align product, creative, marketing, analytics, finance, technology, legal, and operations partners in a matrixed organization, paired with a builder's mindset: able to create structure in ambiguity, set a high bar, make decisions with imperfect information, and get close to the work when needed.
- Excellent written and verbal communication, including the ability to make complex performance signals clear and actionable, and a player-first orientation with sound judgment about responsible monetization, privacy, platform policy, and long-term brand stewardship.
- Bachelor's degree in business, marketing, economics, analytics, or a related field, or equivalent practical experience.
What Sets You Apart
- Experience spanning several mobile genres, business models, and stages, from incubation and soft launch to scaled live operations.
- Experience building a commercial center of excellence or shared-services organization for a portfolio of studios or titles.
- StoreKit Ad Network (SKAdNetwork)
- Experience with licensed intellectual property, cross-platform ecosystems, external publishing partnerships, and global or regional launches.
- A genuine connection to games and the communities that form around them.
Who We Are
We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.
Hasbro About the Company – Hasbro
Wizards of the Coast Who We Are – Wizards of the Coast
Equal Opportunity
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
Accommodations
If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.
Notice Regarding Hasbro’s use of AI in the Recruitment Process
We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.
How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.
Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.
Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results .
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range $245,400 — $392,600 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
From Hasbro's careers page (Greenhouse), checked 11 Nov 2026.
How to apply
- Select Apply on hasbro.com. It opens Hasbro's own application form in a new tab, run on Greenhouse.
- Fill in the form and upload your résumé there. Jobiwork never sees your application.
- Hasbro will reply to you directly. No real employer asks you for money to apply.
Posted 11 Nov 2026 · checked 11 Nov 2026 · Report this job