Category Insights Manager, HU
- Location
- East Hanover, New Jersey, United States
- Work mode
- Hybrid
- Employment type
- Full-time
About the job
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Category Insights Manager sits at the center of Hu’s go-to-market engine. You’ll own the insights that shape how we grow, diagnosing brand health, arming the sales team with data-driven stories, and partnering across the organization to track and activate against our biggest opportunities. This is equal parts analytical rigor and strategic influence. You’ll build the dashboards and trackers that keep leadership informed, develop the selling stories that win at shelf, and dig into the data to surface the “so what” that drives action. You’ll cover both Hu (85% of scope) and Enjoy Life (15%).
What You'll Do:
Own Category Insights Delivery ~30% of time:
- Build, maintain, and distribute brand health reporting across Hu Chocolate (Dark Bars, Milk Bars, Bites, Hunks, Gems), Hu Baking, and Enjoy Life Baking.
- Track performance in the category, versus competition, and versus internal forecasts and targets.
- Deliver monthly retail channel and key account POS trackers, commentary, and Monthly Business Review slides.
- Update and distribute NielsenIQ and SPINS POS trackers for the Sales organization.
Drive Trade & Category Development ~40–50% of time:
- Identify, prioritize, and deliver category analyses that inform strategic projects and selling priorities.
- Develop and track POS targets; partner with Sales Operations on consumption vs. forecast tracking.
- Maintain and improve upon the Master selling story, the narrative the sales team takes to market.
- Build sales slides and account-level materials to support regular sell-in and line reviews.
- Own the internal category review process.
- Support long-term strategic road mapping, including Total Points of
Distribution mapping and innovation business partnering :
- Analyze pricing trends, promotional effectiveness, and price elasticity to inform trade strategy and retailer recommendations.
- Support shelf strategy and assortment recommendations, including planogram input where applicable.
Support Strategic & Annual Planning ~20% of time:
- Provide category analysis to inform multi-year strategic plans and innovation business case development.
- Set measured-market consumption KPIs (TDP, ACV, share, velocity) at the channel level.
- Contribute to annual planning processes, channel playbooks, and portfolio mix and sourcing decisions.
Lead Data Operations & Partnerships:
- Serve as the lead brand/category partner for Insights & Analytics, NielsenIQ, SPINS, 84.51 and Scintilla, building and designing expanded learning briefs.
- Own reporting dashboards, Monthly Business Reviews, and special-topic deep dives across POS, panel, and market research data.
- Partner cross-functionally with Sales, Marketing, Finance, and Revenue Growth Management to ensure insights are integrated into commercial decision-making.
What You Bring:
Qualifications:
- Education: Bachelor’s degree in business, marketing, analytics, economics, or a related field required; equivalent experience considered.
- 3–5 years of experience in Category Management, Category Insights, or a related insights function.
- Strong hands-on experience with syndicated and panel data platforms; NielsenIQ, Circana, SPINS, 84.51, Numerator, or retailer-specific portals (e.g., Kroger Insights, Walmart Scintilla).
- Proven track record supporting retail selling stories, line reviews, and assortment strategies.
- Experience partnering cross-functionally with Sales and Marketing organizations.
- Exceptional presentation and storytelling skills; you can turn a complex data set into a clear, compelling narrative.
- Proficiency in BI and visualization tools such as Tableau or Power BI; advanced Excel (pivot tables, macros, VLOOKUPs); SQL or database experience preferred.
Qualities:
- Analytical and creative — equally comfortable in a pivot table and a PowerPoint. You move fluidly between data and storytelling.
- Relentlessly curious — you look at data from multiple angles until the real story surfaces.
- Simplifier — you distill complexity into clear, actionable takeaways for any audience.
- Agile — you thrive in a fast-moving, entrepreneurial environment where priorities shift and speed matters.
- Relationship builder — you know your audience and adapt how you communicate insights whether you're talking to a buyer, a brand manager, or the leadership team.
- Detail-obsessed — you care deeply about getting it right, from the data to the final slide.
Tools You'll Use:
- NielsenIQ (POS, Panel, Global Insights)
- SPINS
- 84.51 / Kroger Insights
- Walmart Scintilla
- Numerator
- Tableau / Power BI (or equivalent BI/visualization platform)
- Advanced Excel (pivot tables, macros, VLOOKUPs)
Location:
- East Hanover, NJ (Hybrid: Any 3 days a week work from office)
What You'll Gain:
• A front-row seat to how a high-growth brand within Mondelēz Ventures builds its commercial strategy.
- A front-row seat to how a high-growth brand within Mondelēz Ventures builds its commercial strategy.
- Direct exposure to trade strategy, innovation planning, and multi-year road mapping — not just reporting.
- The chance to shape and elevate the insights function within a growing brand.
- A team that values hustle, curiosity, and collaboration — and a company that’s proving better-for-you snacking can win big.
- Access to professional development resources and growth opportunities within the Mondelēz Ventures portfolio.
No Relocation support available Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Analytics & Modelling
Analytics & Data Science
From Mondelez International's careers page (Workday), checked 12 Nov 2026.
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Posted 11 Nov 2026 · checked 12 Nov 2026 · Report this job