New York, NY, United States · Marketing
Company Description Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
Job Description This role is based in our New York City or Santa Monica office. The Campaign Specialist – Commercial Marketing is a key role within the commercial marketing team. This position focuses on supporting the execution of detailed campaign briefs and tactical plans that align with the overarching marketing strategy. The Campaign Specialist collaborates with cross-functional teams to ensure campaigns leverage the optimal channel mix and deliver measurable business outcomes, such as lead generation, pipeline acceleration, and client retention. Working closely with the Commercial Marketing Hub team members, Centers of Excellence and sales teams, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with the commercial value proposition and sales priorities. As a key player in the agile marketing Commercial Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize return on investment. KEY RESPONSIBILITIES Campaign Briefing and Planning
• Collaborate with the Commercial Hub team members and Centers of Excellence to translate marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
• Identify and recommend effective channels for each campaign, ensuring alignment with audience preferences and business objectives.
• Partner with the commercial marketing team members and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings.
• Support the establishment and monitoring of campaign KPIs, including lead generation, conversion rates, and pipeline contribution, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence.
• Stay informed about industry trends, emerging channels, and best practices to contribute to campaign planning.
Qualifications • Foundational experience in campaign management or a similar role, with knowledge of briefing and planning integrated marketing campaigns across multiple channels. • Ability to translate marketing strategies into actionable campaign plans that deliver measurable results. • Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign execution and optimization. • Strong collaboration skills, with experience working closely with sales, product marketing, and other cross-functional teams. • Excellent organizational and planning skills, with the ability to manage multiple campaign tasks simultaneously. • Analytical skills, with experience in tracking and reporting on campaign performance metrics to inform decision-making. • Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities. • Familiarity with agile marketing principles and ways of working. • •
• Proven Sales Collateral Experience: Must have prior experience creating B2B pitch decks, case studies, or sales materials.
Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include:
The salary range for this role is $60,000- $70,000 based on experience. This posting will automatically expire on December 11th, 2026. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here .
From Informa Group Plc.'s careers page (SmartRecruiters), checked 12 Nov 2026.
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