Head Marketing – EPC, Power Transmission Projects

Purpose of the Role Lead all marketing, business development and tender-origination activities for the company's domestic power transmission line EPC business - tracking tenders floated by POWERGRID/PGCIL, State Transco’s/SEBs, and private developers/IPPs (including TBCB winners seeking EPC contractors) - converting these into a qualified, winnable order pipeline, and working closely with estimation, engineering, finance and legal teams to take bids from opportunity to submission and, on award, into execution mobilisation. Job Responsibilities (KRA) • Tender Tracking & Market Intelligence: Track and analyse EPC tender pipelines for power transmission lines and substations from POWERGRID/PGCIL, State Transmission Utilities/SEBs, ,and private developers/IPPs (including TBCB project winners inviting EPC bids); maintain a live tracker of upcoming NITs/RFPs, timelines, pre-qualification criteria and likely competition. • Pipeline Building & Order Booking: Build and continuously update a rolling order pipeline for company's EPC transmission line business, aligned to the Group's target of ₹10,000 crore in transmission orders within one year and the longer-term ₹1,00,000 crore Group turnover ambition by 2031. • Bid Strategy & Pricing Support: Lead go/no-go evaluation, competitive positioning and pricing strategy for each tender; work with estimation/costing teams on capex, input cost (towers, conductors, hardware, civil works) and margin assumptions that feed into the commercial bid. • Pre-Qualification & Tender Documentation: Own preparation and upkeep of pre-qualification (PQ) credentials, technical bid documentation, EMD/bank guarantee coordination, and timely, compliant tender submissions across multiple simultaneous bids. • Client & Consultant Relationships: Build and maintain strong working relationships with POWERGRID/PGCIL, State Transcos, private developers and financial institutions to stay ahead of upcoming tenders. • EPC- TBCB Synergy: Coordinate with clients TBCB developer business to secure EPC contracts for the Group's own TBCB SPVs, while also independently pursuing third-party EPC opportunities in the open market. • Vendor & Partner Tie-ups: Build tie-ups and rate agreements with tower, conductor, hardware and insulator manufacturers, sub-contractors and logistics partners to strengthen bid competitiveness and execution readiness. • Consortium & JV Structuring: Identify and help structure joint bids, consortium arrangements or technical collaborations where scale, geography or technology requires a partner. • Competitor Benchmarking: Track competitor bid pricing, awarded contracts, order backlogs and strategies of tier-1 transmission line EPC players • Brand & Positioning: Build company's credibility and visibility in the transmission EPC ecosystem • Key Account Management: Own client relationships across the tender-to-completion lifecycle, supporting timely payments, variation/claims discussions and repeat business. • Team Building: Recruit, mentor and scale a marketing/BD, tendering and market-intelligence team as order intake and project count grow; on award, support a smooth handover and initial team mobilisation for execution. • Cross-functional Coordination: Work closely with Estimation/Engineering (technical and costing inputs), Finance (working capital, BG limits, cost of funds), Legal (contract terms, LD/penalty clauses) and Projects (execution readiness) to ensure aligned, timely and compliant bid submissions. Job Requirements (KPI) • Bachelor's degree in Electrical Engineering (mandatory); MBA or equivalent management qualification preferred. • 18–25+ years of experience in marketing, business development and tendering for power transmission line EPC projects, with a proven track record at established EPC players • Demonstrated success in winning domestic EPC tenders from POWERGRID/PGCIL, State Transmission Utilities/SEBs, and private developers/TBCB winners. • Working exposure to EPC cost structures • Strong personal network across transmission utilities, consultants, developers, vendors/OEMs and financial institutions in the sector. • Proven ability to build a marketing/BD function and team from scratch in a fast-scaling business environment. • Excellent stakeholder management, negotiation and executive communication skills. • Willingness to travel extensively across India.