Media Planner/Buyer

MEDIA PLANNER/BUYER Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for our theatre and entertainment clients. You'll build and manage campaigns across paid search, paid social, programmatic display, digital audio and digital video, in self-service platforms and through direct digital buys. You'll take briefs from Media Supervisors across both pods and train their Media Assistants on platforms. You'll report to a Media Director. This is a full-time, regular, benefits-eligible position.

WHAT YOU'LL DO ■ Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic DSPs and other self-service platforms. ■ Negotiate and place direct digital buys with publishers and audio and video vendors. Issue and track IOs. ■ Own trafficking in CM360: tags, placements, creative rotation and QA. ■ Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions. ■ Monitor pacing and delivery daily. Fix problems before they reach the client. ■ Reconcile vendor invoices against delivery in AdVantage and support accurate client billing. ■ Train Media Assistants on platforms and process, and QA their builds. ■ Join client calls when execution detail is needed. Coordinate with our traditional buyer on cross-channel plans.

WHAT YOU BRING ■ 2–4 years in paid media with hands-on platform and buying experience, ideally at an agency. Bachelor's degree or equivalent experience. ■ Experience training junior staff on platforms. ■ Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking. TikTok, Reddit, programmatic and AdVantage a plus. ■ Experience buying direct from vendors, including IOs and makegoods. ■ Strong analytical and math skills, and comfort working in spreadsheets. ■ Clear written and spoken communication with vendors and internal teams. ■ Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency. ■ Interest in performing arts and live entertainment a plus.

Annual Salary $65,000 — $72,000 USD